If you're thinking about hiring more salespeople to boost revenue, this episode reveals what you should check first to ensure your investment pays off.
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Hi Reader,
Thinking about hiring more salespeople?
I hear this from CEOs constantly, especially when revenue growth stalls. The instinct is simple: more people equals more sales, right? That's why I'm bringing back this essential episode with insights that could save you from an expensive hiring mistake.
Here's the thing most CEOs miss: if your current sales process isn't optimized, adding more people just amplifies the problems. You end up with a bigger team producing the same disappointing results, but now with higher overhead.
Before you post that job listing, there are critical systems and processes you need to examine. Your existing team might be capable of much more than they're currently delivering, they just need the right foundation to succeed.
The smartest CEOs I know treat hiring as their last resort, not their first solution (unless they are VC backed and scaling). They optimize what they have, then scale what works.
3 Key Takeaways for CEOs:
✅ Audit your current process first before adding headcount. Examine your sales methodology, lead qualification, and conversion rates. Fix the leaks before expanding the bucket.
✅ Optimize your existing team. Your current salespeople might be underperforming due to poor processes, inadequate training, or unclear expectations. Address these first.
✅ Scale what works, not what's broken. Once you've optimized your process and your team is hitting targets consistently, then you can confidently hire and replicate success.
This episode could save you from a costly hiring mistake. Many CEOs rush to expand their team when the real issue is process optimization. Get this right first, and your next hire will be a strategic win instead of an expensive experiment
🎧 ➡️ [Click here to listen now]
To Your Sales Success,
Alice Heiman
P.S. Before you scale your team, make sure you understand your buyer’s journey inside and out. I just did a Talkable with my friends at Peel.io, covering the State of B2B Sales and why staying close to your buyers is critical. Check out the Talkable here – it’s all about mapping touchpoints and improving each one