TL;DR — Shahreen Reza has built two groundbreaking companies by asking the right questions—first in clean tech, now in human performance. Her journey reveals a critical lesson for CEOs: when you truly understand your customers’ needs, your business might need to evolve in ways you never expected. Listen on Apple or Spotify.
Hi Reader,
As a CEO, how often do you stop and ask yourself: Am I chasing the right opportunity?
Shahreen Reza set out to fuel astronauts with high-performance chocolate (yes, chocolate for space!). But as she followed the data, she saw a much bigger opportunity. Instead of sticking to her original plan, she embraced the pivot. She expanded her company beyond functional food into AI-driven coaching for elite performers.
Her journey is full of lessons on knowing when to evolve, spotting unexpected opportunities, and building a business that keeps getting better. If you’ve ever wondered whether it’s time to shift gears in your company, this episode is for you!
Key Insights for CEOs:
1. Stay Open to Where the Real Value Lies. Shahreen’s company didn’t start with AI-driven coaching—it evolved there by listening to customer needs and tracking data. She didn’t force the original vision when a bigger opportunity emerged.
- 🚀 Action for CEOs: Are you holding onto an old vision that limits your growth? Look for where your customers are pulling you—your biggest opportunity might not be what you first expected.
2. Your First Product Isn’t Always Your Best Product. Chocolate got Shahreen in the door, but the insights behind it changed the game. She realized her true advantage was in understanding human performance, not just enhancing it.
- 🚀 Action for CEOs: What problem are you really solving for your customers? Is there a bigger, more valuable solution you’re missing?
3. The Right People Expand Your Thinking. Shahreen surrounded herself with top minds—NASA scientists, human performance coaches, and elite athletes—who challenged her assumptions and helped her see what was possible.
- 🚀 Action for CEOs: Who’s in your circle that forces you to think bigger? If your network isn’t stretching your perspective, it’s time to seek out new conversations.
Shahreen’s journey isn’t just about chocolate or AI—it’s about knowing when to go deeper. She built a product, then realized the real opportunity was in the insights behind it.
As a CEO, your job isn’t just to scale what’s working. It’s to recognize when the real value lies somewhere unexpected. Get the full story and learn how to apply these insights to your own leadership in this weeks episode.
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To Your Sales Success,
Alice Heiman