TL;DR — Most CEOs underestimate the power of their online presence, and it’s costing them revenue. Buyers research long before they ever talk to sales, and if you’re invisible on LinkedIn, you’re making it easier for them to choose your competitors. The good news? Just 1-hour a week can transform your influence and attract the right opportunities. Listen on Apple or Spotify.
Hi Reader,
Many CEOs still think LinkedIn is only a place for job seekers, but today, your personal brand is a demand-generation engine. If buyers can’t find your insights, leadership, or even basic credibility online, they’re far less likely to trust your company.
That’s why this episode of Sales Talk for CEOs is a must-listen. I sat down with Brandon Lee, a LinkedIn expert, to break down exactly how CEOs can build credibility, attract more sales opportunities, and support their team’s success—in just one hour a week.
Key Insights for CEOs:
1. Your online presence is your credibility check. Buyers, investors, and potential employees all research before they engage. If your LinkedIn profile is outdated (or worse, nonexistent), they may assume you’re not a leader in your space.
- ☑️ Your Action: Review your LinkedIn. Does your LinkedIn profile reflect your leadership and expertise? If not, take 15 minutes to update it this week.
2. Your Buyers are making decisions before you reach them. Traditional cold outreach doesn’t work like it used to. Today’s buyers consume content, follow industry leaders, and engage in online discussions before they even think about talking to sales.
- ☑️ Your Action: Share one post a week with a key industry insight, customer challenge, or leadership lesson. It takes minutes but keeps you visible.
3. One hour a week is enough to move the needle. CEOs often say they don’t have time for LinkedIn, but the truth is—you don’t need hours. A simple system of posting, commenting, and engaging consistently builds trust and expands your reach.
- ☑️ Your Action: Block one hour a week on your calendar to engage. Comment on industry conversations, amplify your team’s content, and share your expertise.
You wouldn’t skip a major industry event or ignore a room full of potential customers—so why stay silent on LinkedIn? Your presence matters.
With the right strategy, it only takes one hour a week to build influence, drive the pipeline, and position your company for success.
🎧 ➡️ [Click Here to Listen Now]
To Your Sales Success,
Alice Heiman