Hi Reader,

I want you to sit with this for a second.

Before your sales team ever gets on the phone, the average enterprise buyer has already completed roughly 70% of their research. They've asked AI. They've read your website, compared your competitors, and built a shortlist. In many cases, they've already started leaning somewhere, before a salesperson is even in the picture.

With this type of prep, you’d think they’d be ready to buy but so many deals are stalling.

And what do your sales leaders do when deals stalls?

They push for more. More outbound. More meetings. More pressure on a team that's already stretched thin.

And in doing so, they create the very friction that slows revenue down even more.

That's exactly the conversation I've been wanting to have out loud and on April 28 at 12 p.m. Eastern, I'm doing just that.

I'm joining Andy Cunningham and Adam Miller for Episode 1 of Sell More Stuff: The New Chemistry of B2B Selling, a free, live conversation built for CEOs, CROs, CMOs, and senior revenue leaders who are ready to answer the question, "What's actually working to increase sales."

Here's what we'll dig into

✅ Andy Cunningham's framework for finding your Position of Maximum Opportunity, your "Posmo", so your market actually understands why you're the right choice

✅ How to finally connect brand positioning, performance marketing, and sales, instead of running three departments with three separate KPIs and wondering why nothing aligns

✅ The one question every revenue leader should be asking right now, "Why do customers buy from us?"

✅ A clear framework for modern, accurate revenue KPIs, and why tracking meeting volume is keeping your team busy but not moving the needle

✅ The honest answer to when and whether to use SDRs now that the traditional SDR model is losing effectiveness in complex B2B sales

Meet the speakers

• Andy Cunningham - Positioning strategist and author who has shaped some of the most recognized B2B brand launches in technology.

• Alice Heiman (that's me!) - As a CEO advisor, Chief Sales Energizer, and host of Sales Talk for CEOs, I've spent decades helping senior leaders rethink how they lead revenue teams. I believe most growth problems aren't sales problems, they're strategy and capability problems. And I'm coming to this conversation ready to challenge some assumptions.

• Adam Miller - CEO of ELEVATE, the leading B2B sales execution partner, operating precisely in the space between marketing and sales that most organizations leave unmanaged.

This is C-suite to C-suite. No fluff. No product pitches. Just a real conversation about what's actually driving revenue in complex B2B sales environments right now.

It's free. It's live. And it's one hour that could genuinely change how you think about growth.

Join us live (it’s free) 👉 https://www.linkedin.com/events/7450183803169460224/​

And if you want more insights leading up to it, follow along here https://www.linkedin.com/in/aliceheiman/​

See you on April 28!

To your sales success,

Alice
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