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Hi Reader,
It’s here. Sales Talk for CEOs is officially back, and in this first episode it’s just me, no guest, sharing why I paused for six months and why I’m now dedicating the show to female founder CEOs.
Driving revenue has been my focus for 30 years. It’s what I help CEOs do, and it’s what must be done for any company to thrive. But here’s the thing: revenue shouldn’t be the hardest part.
If it feels like the hardest part, that can be fixed. Once you know how to drive revenue, that particular stress can lift. What I’ve watched, over decades of working with founders, is that for many women, driving revenue is happening on top of an unevenly distributed load that makes everything harder than it needs to be.
That load impacts our ability to drive revenue in ways we don't realize and rarely name out loud.
Caregiving often defaults to women, whether it’s children or elderly parents. Hormonal health, including perimenopause and menopause, can hit our cognitive sharpness, focus, and energy, and almost nobody talks about that in a business context.
And on top of that, we’re raising capital in a world where women receive roughly 2% of venture capital and far less access to debt financing. That’s not a minor detail. That’s the landscape we’re operating in.
Please don’t read this as complaining. Most of the female founders I know don’t complain either. They accept it, they expect to carry the weight, they do the unpaid labor, and they keep operating in this landscape.
And that is exactly why they deserve a different kind of support.
Before you hear from the amazing female founders I’ve interviewed, I wanted you to hear directly from me why the show is changing.
Across 190+ episodes, the founder journey has always been at the center of our conversations. The journey is still important, but now I want to shine the spotlight on the women themselves, what they’re up against, and how they figure out a way forward against many odds.
✅3 Takeaways for Female Founders
- Separate the skill from the weight.
Revenue strategy is learnable. It’s a system you can build, not a mystery you have to suffer through. Name everything else you’re holding so it stops hiding under “sales is hard.”
- Support is a growth strategy, not a backup plan.
The founders who scale fastest ask for help early and often. That’s not weakness or a shortcut. That’s what smart growth actually looks like.
- You can have it all, but not without help.
Wanting both a thriving company and a full life is not the problem. Trying to do it alone is. Asking for help isn’t giving something up. It’s how you sustain yourself and keep going.
The relaunch episode is live. In it, I share the full story of the pause, the refocus, and why.
🎧 ➡️ [Click here to listen now]
To Your Sales Success,
Alice Heiman
P.S. If you’re a female founder building a company and a life at the same time, juggling revenue, children, family, caregiving, health, and a funding system that wasn’t built for you, this show is for you now. And if you’re an ally who wants to truly understand what that looks like, you’re welcome here too. I’m so glad this conversation is finally getting the space it deserves.