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Hi Reader,
It’s been a tough two weeks. October 28th was my mom’s birthday, the first since she passed in April. I’ve been bursting into tears at the oddest times. That doesn’t make it easy to work, but I keep going, the way we do.
Four weeks of travel out of the last seven have also taken a toll. I’m still catching up, and I’m deep in planning the first annual cohort for Revenue + Real Life™. I’m thinking of calling it “Taking the Reins on Revenue + Real Life”. LOL. Help me out here. Hit reply with your best name idea.
But truly, I’m excited to help female founders drive revenue beyond what they ever dreamed of and manage everything else with ease.
Notes from a Female Founder
Powering through is what we do. We show up every day with a smile and drive revenue. At the same time, we take care of our teams, our kids, our grandkids and our parents.
But all of that is not enough. We have to take care of ourselves too.
Ask yourself, “What would help me perform at my best and costs less than what an hour of my time is worth?” Then go get it.
Sales Sharpenher
Are you charging enough for what you sell? My guest this week, Kellé Thorpe, sees it all the time. Women-led companies underprice. Low prices may be helping them grow fast. But is that growth profitable? More revenue doesn’t help much if it isn’t profitable.
When you’re performing at your best, you can lead your team through a hard look at your pricing and adjust it. Here’s what to do.
• Check your competition. Know what competitors charge for similar products and services, and where you’re priced compared with them. If you deliver more and charge less, you’re leaving money on the table.
• Price on the value your customers receive. What results does your customer get? More revenue, lower costs, saved time, less risk? Price on those results, not on your costs or on what you’re afraid the buyer will push back on.
• Raise your prices the easy way. Start with new customers. Then gently raise prices for existing customers.
Your price is part of your sales strategy. When it’s right, every deal builds your company and your personal wealth.
This week’s conversation
Kellé Thorpe never planned to be in business on her own. But her last two employers became her first two clients.
Then she kept meeting female founders who had a bookkeeper and a tax person but still didn’t understand the story behind their numbers. Helping them became Kommas with Kellé.
We dug into women’s mindset around money and wealth, and how it shapes the decisions we make as founders, from what we charge to whether we pay ourselves first.
We also talked about using capital to grow, why the best time to borrow money is when you don’t need it, and how to grow your personal wealth along with your business.
👉 Listen to the episode - and forward it to a founder who always puts herself last.
On LinkedIn this week
I shared what’s behind my smile. Like every female founder I know, I’m strong. And I’m carrying a lot.
👉 Read my LinkedIn post
To Your Sales Success,
Alice
P.S. Support isn’t a luxury, and that’s why I’m building Revenue + Real Life™. It’s a room of female founder CEOs who understand the weight you’re carrying, and I’m planning our first annual cohort now. If you lead an AI, technology or innovative company, hit reply to request your invitation, or learn more at www.revenueandreallife.com
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